The State of South Africa’s Plate
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The State of South Africa's Plate
Uncovering South Africa’s Eating Habits and Attitudes.
Despite living in a country fortunate enough to be filled with a variety of nutritious crops, South Africans on average consume a dangerously limited diet. This lack of dietary diversity has resulted in South Africa being crowned the unhealthiest country in the world according to the recent Indigo Wellness Index.
In an effort to truly uncover what was on South Africa’s plate, Knorr commissioned Nielsen – a global measurement and data analytics company – to carry out an independent study (using a representative sample group) to help uncover and gain a greater understanding of the eating habits of the South African population.
The research objectives were multif...