Resource Centre Lifebuoy Social Mission
The Lifebuoy social mission is to bring safety, security and health to 5 billion people through the active promotion of handwashing with soap.
As the world's leading health soap, Lifebuoy products provide accessible hygiene, but we know that there is more that we can do. For this reason, the Lifebuoy brand aims to make a difference in peoples’ day-to-day lives by helping to promote health and hygiene, and in particular encourage people to wash their hands with soap. Each year around 3.5 million children under the age of 5 die from diarrhoeal diseases and acute respiratory infections such as pneumonia. Hand washing with soap is the single most cost-effective way in which to prevent diarrhoeal-related deaths and disease. The initiative has the potential to reduce deaths from diarrhoeal diseases by almost half and acute respiratory infections by one quarter.
The Lifebuoy social mission programmes aim to spread positive hygiene messages through hygiene education activities. The projects that we have already instigated are making a difference and helping to save lives. However, it is too big a task for any single organisation to tackle alone, and so the Lifebuoy brand team is partnering with public and private organisations around the world who share its commitment to the cause of health and hygiene.