A spoonful of sugar might help the medicine go down but consuming a high sugar intake can also lead to excessive energy consumption. Without adequate physical activity, excessive energy intake can lead to weight gain and obesity (an important risk factor for heart disease and diabetes).
Astonishingly, the World Health Organization (WHO) names childhood obesity as one of the most serious public health issues of the 21st century which is a key reason why Unilever wants to ensure that consumers use sugar responsibly, while also matching consumers’ taste preferences.
Given the challenging climate of childhood obesity and social media’s impact, we’re working to raise awareness about the importance of responsible treats for kids, as described in our Marketing to Children principles i.e. Responsibly Communicated, Responsibly Sold, and Responsibly Developed. To this end, we’ve developed a line of kids’ products that are responsibly made and in line with our own nutritional guidelines.
Sugar content is kept under 12 grams per serving, and energy intake is limited to 110 kcal per serving. This initiative is designed to help parents, caregivers, and children make informed decisions regarding which foods and drinks to buy. As well as address the growth of social media and the huge number of products on the market.
Unilever has also set a goal to reduce the amount of sugar it uses across its entire portfolio, in an effort to help consumers choose foods and beverages that align with ideal dietary guidelines and therefore helping them to maintain healthy eating habits.
As the world’s leading ice cream company, we know how important it is to offer consumers products with less sugar and fewer calories without sacrificing taste. Click here to find out more about our position on sugar.