Uncovering South Africa’s Eating Habits and Attitudes
Despite living in a country fortunate enough to be filled with a variety of nutritious crops, South Africans on average consume a dangerously limited diet. This lack of dietary diversity has resulted in South Africa being crowned ‘the unhealthiest country in the world’ according to the recent Indigo Wellness Index.
In an effort to truly uncover what is on South Africa’s plate, Knorr commissioned Nielsen – a global measurement and data analytics company – to carry out an independent study (using a representative sample group) to help uncover and gain a greater understanding of the eating habits of the South African population.
The research objectives were multifold and included the following:
The study found that the current plate composition consumed by many in South Africa does not align with the Eatwell plate composition – with the average South African adult’s plate made up of twice the recommended amount of meat and almost three times less vegetables than recommended. This places South Africans at risk of poor nutritional status, with the country already seeing significant levels of obesity and hypertension, as well as vitamin and mineral deficiencies (NDoH et al, 2019).
Key findings unearthed in the study included:
The EAT-Lancet Commission, on reviewing the large body of evidence on sustainable diets, has called for the reorientation of global priorities. They call for food system actors to work together on holistic solutions which build nutrition outcomes into all food production activities – from farm to fork – in order to make sustainable, plant-based foods more available, affordable and desirable (the EAT-Lancet reference is below).
Making changes to one’s eating patterns can be overwhelming. However, small shifts in food choices — over time — can make a big difference. Encouraging these shifts is imperative to building a stronger and healthier nation. Understanding what current intakes are in South Africa and how food groups and other dietary components are consumed can help inform these necessary changes.
For more information on how Knorr is using these insights to reinvent the local food system and help improve the plate of the nation, visit www.whatsfordinner.co.za/knorr/purpose.
National Department of Health (NDoH), Statistics South Africa (Stats SA), South African Medical Research Council (SAMRC), and ICF, 2019. South Africa Demographic and Health Survey 2016. Pretoria, South Africa, and Rockville, Maryland, USA: NDoH, Stats SA, SAMRC, and ICF.
EAT-Lancet Commission. Food in the Anthropocene: Healthy Diets from Sustainable Food Systems. https://eatforum.org/content/uploads/2019/01/EAT-Lancet_Commission_Summary_Report.pdf